Naheyawin
Creation & Connection
Final Selection

The Gifting Tree Campaign

Edmonton City Centre approached Naheyawin to partner with them in creating a strategy for engaging their target downtown demographic in a warm clothing drive for December 2016. We liaised with community, retold an ancient story of gift giving and reciprocity, and created a powerful visual to embody the campaign.

Final Selection

Final Selection

This is the final selection for the Gifting Tree campaign created for City Centre mall in Edmonton. 

GiftingTree_Logo_20161013_FULL-COLOR.png
GiftingTree_Logo_20161013_MONO.png
Lobstick Sketches 01.png
Lobstick Sketches 02.png
Lobstick Sketches 03.png
Lobstick_04 A.png
Lobstick_04 B.png