Creation & Connection
Final Selection

The Gifting Tree Campaign

Edmonton City Centre approached Naheyawin to partner with them in creating a strategy for engaging their target downtown demographic in a warm clothing drive for December 2016. We liaised with community, retold an ancient story of gift giving and reciprocity, and created a powerful visual to embody the campaign.

Final Selection

Final Selection

This is the final selection for the Gifting Tree campaign created for City Centre mall in Edmonton. 

Lobstick Sketches 01.png
Lobstick Sketches 02.png
Lobstick Sketches 03.png
Lobstick_04 A.png
Lobstick_04 B.png