The Key to Building Your Audience on Social Media
February is known to the Nehiyawak (Cree people) as Kisipism or “Eagle Moon.” It was at this time of the year that the eagle would return from the south and was recognized as being the herald of spring.
The eagle is one of the most sacred birds of the Cree people because it carries prayers to the Creator and is associated as being a relative or part of the family. Therefore, the eagle is a symbol for the values that hold families and relationships together, and emphasizes the importance placed on teaching good values to all members of the family unit.
At Naheyawin, we values the skills and tools that each member of our team brings to the table and place strong emphasis on using curiosity as a tool to grow, learn and continue to do the tenacious work that we do. This month, our blog posts will reiterate how we use curiosity in our daily tasks to continue on our journey.
The Key to Building Your Audience on Social Media
By Keltyn Marshall
I’ll be the first to admit that social media isn’t easy. Building a community and gaining followers doesn’t just happen overnight. It takes work, lots of it. Whether you’re a startup company, established business or blossoming blogger, there’s more to it than just posting pretty pictures and having the odd conversation with a follower.
Here at Naheyawin, we are encouraged to be curious and take any opportunity that we can to learn something new. We’ve taken this value of curiosity and implemented it into many of our daily office practices, including how we run our social media channels and work towards building a more engaged audience.
So, why exactly do we want an engaged audience? Because an engaged audience is a group of people who know, like, and trust us. They care about what we do, how we do it, and are interested in our failures and successes. At its core, having an engaged audience is how successful businesses stimulate client leads, sales, and customers.
There are various tactics that you can implement to build an engaged audience on social media and create community around your brand. Here are the tactics that Naheyawin readily draws on to connect with their audience.
You can have a perfectly curated Instagram feed, and a Facebook page featuring loads of eye-catching articles and videos, but that won’t adequately help you build an engaged audience. Through being transparent on social media you are allowing your audience to see the nitty gritty, true identity that your business/company has. What does that mean? It means sharing your successes but also sharing your failures. Show what goes on behind the scenes of your daily activities, be open and truthful about any obstacles you have faced, and even ask your followers for advice. However, beware of the oversharing of any negative or damaging information as that has the potential to cause major backlash from your online community. Read more about oversharing on social media here.
Engage, Engage, Engage
I’ve said this before and I will say it again: social media isn’t a one way street. You can’t just talk AT your followers. You need to communicate WITH them. That means replying to their comments, questions and concerns, popping over to their social channels and interacting with their content, hosting Q&A’s and more. Be curious about your audience. It helps to treat them as if they are new friends; react to them by being friendly and interested in who they are, what they like to do and even perhaps how you can help each other in some way. This is what builds strong communities in real life, so why dont we use the same tactics when it comes to building our online relationships?
Trial and Error
There’s nothing that makes being curious more fun than trial and error! At Naheyawin we are constantly trying new things across our social platforms. For example, on Instagram, we tried taking one photo and breaking it up into a grid, so that our audience would have to go directly to our feed to see the image as a whole. Like so:
After trying this tactic three separate times, we found that it was not resonating well with our audience and so we stopped posting images like that. It was also frustrating to keep up on our end, because anytime we posted a new photo, the grid would get shifted and the image wouldn’t make sense anymore. What was great about being able to try out this Instagram tactic was that it didn’t matter that it didn’t work out. We tried something, it failed - but we learned from it!
I have to add, that I find such joy in scrolling through someone’s social media feeds and seeing their growth as time goes on. Everyone has to start somewhere and communities take time to generate. Remember, slow and steady wins the race!
If you would like Naheyawin to audit your current digital marketing efforts and provide you with a comprehensive strategy shoot us a message!
Want to know more about the life of Naheyawin’s Marketing Coordinator? Follow Keltyn on Instagram!