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Life's a Batch! How to Batch and Schedule Content for Ease

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I will undoubtedly admit that digital content creation is vastly time consuming. Whether you have one client or ten, coming up with the ideas, creating, designing, writing, and publishing the content can be completely overwhelming.

Before I started at Naheyawin, I was working part time for a boutique communications and public relations agency as well as freelancing as a social media manager. Social media and digital content creation had become my blood, sweat, and tears but because I didn’t take the time to come up with a scheduling process I began to fall behind, which caused a spiral of reactive events.

  1. Exhaustion

  2. Extreme stress

  3. Decline in productivity

  4. Lower quality content

  5. Burnout

  6. Loss of confidence

When I made the jump over here to Naheyawin, I knew that I would have many tasks as the marketing coordinator and social media was sure to be one of them. To avoid another spiral of events that would inevitably lead to burnout, I sat down with our CEO and co-founder, Jacquelyn Cardinal, to come up with a process that would allow us to continue doing great work and have the capacity to take on more.

Have Content Ideation Meetings

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At the beginning of each month we gather together to have what are called “Content Ideation Meetings.” We have separate meetings for each client so that we can focus solely on that client's needs and come up with rad, impactful content that is specific to their audience.

These meetings last 1-2 hours and begin with a wrap-up report of the previous month’s analytics. We use these stats to help us set new goals and figure out what is and isn’t working in the digital marketing strategy. We then come together as a group to brainstorm all content including e-newsletters, social media, videos, and blog posts.

Schedule Content One Month in Advance

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After our content ideation meetings are complete we get right down to work creating all content! Using the scheduling software, Coschedule, we schedule all content for the upcoming month and sometimes are keen enough to begin scheduling content for the next 2-3 months. We are sure to leave a few blank days in the schedule for any unplanned posts that might pop up. For example, one of our clients may have a last minute event come up that we will need to fit into the schedule. Having that blank day allows us to shuffle some posts around to fit everything in.

Making Time for Engagement

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Most social media managers will tell you that one of the more fun parts of social media management is the engagement! But, while fun, it is certainly time consuming. To avoid sleepless nights and burnout, we take up to two hours each day to go through all of our accounts and engage with our audiences. Those two hours can be at any time during the day, but must be during our 9:00 a.m. - 5:00 p.m. working hours. It can be hard not to respond to a Tweet while lying in bed at 10:00 p.m. on a Wednesday evening, but we make sure to flag it and get back to it the next day.


Example Content Ideation Meeting Agenda

Date: Tuesday, January 2, 9:00 a.m.

Location: Homestead Coworking, Pehonan Boardroom 

Subject: Naheyawin Content Ideation Meeting for the Month of February

Agenda

  1. Presentation of December’s Social Media Report and Analytics

  2. Discuss new goals for the month

  3. Plan all of February’s content Including:

    • 40 Twitter posts

    • 15 Facebook posts

    • 15 Instagram posts

    • 3 blog posts 

    • 2 E-newsletters

Notes:

  • Speaker series event on February 2
  • Don’t forget February 14, Valentine's Day
  • February 17 is Random Act of Kindness Day
  • Hosting a webinar February 20

If you would like Naheyawin to audit your current digital marketing efforts and provide you with a comprehensive strategy shoot us a message!

Interested in seeing more of what we do at Naheyawin? Check us out on Instagram, Twitter and Facebook!  

Want to know more about the life of Naheyawin’s Marketing Coordinator? Toss Keltyn a follow on Instagram or Twitter!






 

 

keltyn marshall