I will undoubtedly admit that digital content creation is vastly time consuming. Whether you have one client or ten, coming up with the ideas, creating, designing, writing, and publishing the content can be completely overwhelming.
Before I started at Naheyawin, I was working part time for a boutique communications and public relations agency as well as freelancing as a social media manager. Social media and digital content creation had become my blood, sweat, and tears but because I didn’t take the time to come up with a scheduling process I began to fall behind, which caused a spiral of reactive events.
Decline in productivity
Lower quality content
Loss of confidence
When I made the jump over here to Naheyawin, I knew that I would have many tasks as the marketing coordinator and social media was sure to be one of them. To avoid another spiral of events that would inevitably lead to burnout, I sat down with our CEO and co-founder, Jacquelyn Cardinal, to come up with a process that would allow us to continue doing great work and have the capacity to take on more.
Have Content Ideation Meetings
At the beginning of each month we gather together to have what are called “Content Ideation Meetings.” We have separate meetings for each client so that we can focus solely on that client's needs and come up with rad, impactful content that is specific to their audience.
These meetings last 1-2 hours and begin with a wrap-up report of the previous month’s analytics. We use these stats to help us set new goals and figure out what is and isn’t working in the digital marketing strategy. We then come together as a group to brainstorm all content including e-newsletters, social media, videos, and blog posts.
Schedule Content One Month in Advance
After our content ideation meetings are complete we get right down to work creating all content! Using the scheduling software, Coschedule, we schedule all content for the upcoming month and sometimes are keen enough to begin scheduling content for the next 2-3 months. We are sure to leave a few blank days in the schedule for any unplanned posts that might pop up. For example, one of our clients may have a last minute event come up that we will need to fit into the schedule. Having that blank day allows us to shuffle some posts around to fit everything in.
Making Time for Engagement
Most social media managers will tell you that one of the more fun parts of social media management is the engagement! But, while fun, it is certainly time consuming. To avoid sleepless nights and burnout, we take up to two hours each day to go through all of our accounts and engage with our audiences. Those two hours can be at any time during the day, but must be during our 9:00 a.m. - 5:00 p.m. working hours. It can be hard not to respond to a Tweet while lying in bed at 10:00 p.m. on a Wednesday evening, but we make sure to flag it and get back to it the next day.
Example Content Ideation Meeting Agenda
Date: Tuesday, January 2, 9:00 a.m.
Location: Homestead Coworking, Pehonan Boardroom
Subject: Naheyawin Content Ideation Meeting for the Month of February
Presentation of December’s Social Media Report and Analytics
Discuss new goals for the month
Plan all of February’s content Including:
40 Twitter posts
15 Facebook posts
15 Instagram posts
3 blog posts
- Speaker series event on February 2
- Don’t forget February 14, Valentine's Day
- February 17 is Random Act of Kindness Day
- Hosting a webinar February 20
If you would like Naheyawin to audit your current digital marketing efforts and provide you with a comprehensive strategy shoot us a message!